Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
Color vibrancy lasts up to 8 weeks*
Free of SLS/SLES sulfates**
Provides UV protection for longer-lasting color***
Increases shine, manageability and strength****
*Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
***When using Colorful Glow Beyond Anti-Fade Serum
****Against combing breakage on damaged hair
How to Use
Apply to wet hair. Lather and rinse